Beginnjahr 2010 Abschlussjahr 2012

Institutionen

durchführende Institutionen übergeordnete/aktuelle Institutionen finanzierende Institutionen

Personen

ProjektleiterInnen
Ländercode Steiermark Sprachcode Englisch
Schlagwörter DeutschLLL - Life Long Learning, Fortbildungskurs , Fortbildungskosten
Abstrakt

The research aims at determining the value placed on lifelong learning courses and how values translate into willingness to pay for them. It applies and extends consumer decision making research in a lifelong learning context by gathering data from course participants in countries where there is payment and from countries where there is no payment. The research team is trying to work out what it is adult learners value about continuing education courses and how they make decisions to pay fees and enrole on courses.The research also may raise the costumers awareness of alternative pricing options. A questionnaire which aims to assess values is being validated and used to assess the relationship between value, satisfaction and willingness to pay. The van Westendorp Price Sensitivity is applied to 4 different types of courses and if successful will provide an enhanced understanding of consumer decision making. An online anonymous questionnaire is made available to adults who have attended a teacher in-service training course. The questionnaire asks participants to rate important features of the courses and to estimate acceptable and unacceptable prices for sample courses.

 

Internet (pages + downloads)
Hauptkategorie(n)Schulen und andere Bildungseinrichtungen
Lehren und Lernen (Prozesse und Methoden)
Bildungstheorie (Themenfeld)
Evaluation und Beratung
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