View Public Project: European Cyclotourism Educational Programme [PR113006] = Eurobike

Institutionen

• IMC Fachhochschule Krems GmbH
• University of Bournemouth
• La Tana Libera Tutti (Cannara)
• Ökologischer Tourismus in Europa e.V.
• Zoï Environment Network (Châtelaine)
• SEED (Canobbio)

• Programm für lebenslanges Lernen (2007-2013)

Personen

• Grassl, Walter

Background: Bicycle touring is a good example of sustainable tourism and offers substantial potential for regional economic development. This form of tourism is enjoying increasing popularity but is not analysed in Eurostat’s tourism statistics, or in other general domestic or international tourism statistics. Frequently, tourism businesses, organisations and destinations lack the specific know-how required to professionally integrate the needs and the expertise of cycling associations and cyclists into their product development. Many local authorities are attempting to promote areas with cycling routes. 

Research aims: The objective of the project is to create an innovative model for the development of bicycle touring in pilot regions in Europe, with the involvement of individual tourists and cycling associations; to identify local provision and the potential for bicycle touring; to test a range of ICT tools, and to prepare a handbook for their use. The findings are to be presented at a conference that will round off the project.

Research partners: Superficie 8 (Italy), La Tana Libera Tutti/Le Mat (Italy), Bournemouth University Higher Education Corporation (UK), Ecological Tourism in Europe (Germany), SEED (Switzerland), ZOI (Switzerland)

Research design: EuBike will support innovative training and skills development by adapting ICT tools to the needs of the various target groups (such as destination management organisations, hotels, tourism companies and cycling associations), with a view to promoting sustainable cyclotourism. Research will focus on the following three components: knowledge (developing tourism products), abilities (management and marketing skills) and approach (entrepreneurial spirit and self-promotion).

ICT elements comprise an “eDucational Box”, an emarketing platform and a smartphone app. The informal learning model will enable stakeholders to share knowledge and experiences at local and regional level, strengthening the role played by consumers as evaluators and multipliers. This will facilitate the development of innovative and collaborative solutions and offerings, as well as the formation of new networks between tourism providers and cycling associations at local, regional and international level. 

• Project target (aufgesucht 2022-06-02)

• Bildungsinhalt (Themenfeld) / Bildungsinhalt / Tourismus
• Bildungsinhalt (Themenfeld) / Bildungsinhalt / Umwelterziehung
• wirtschaftliches Umfeld / Umwelt / Umwelterziehung